Anybody who looks at the LSL conversion projects can see straight away that the people work with a great deal of passion and at least equally as much technical expertise. It is true that LSL places enormous value on creating a great look for all of its products, but maximum biking pleasure through excellent performance is always central to every product development. LSL has made an extremely good name for itself in the field of ergonomic optimization (handlebars, grips, levers and footrests). LSL also specialises in chassis- and hydraulic components, crash protection and lighting. Several accolades testify to the fact that LSL has taken the right approach with its commitment to technical finesse and quality without compromise – such as the fact LSL has won the 2013 “PS” magazine readers’ choice award in the “accessories/conversions” category for the fifth consecutive time.