Pure retro: a two-wheeled trip down memory lane

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Retro – what's it all about?

Retro, vintage, urban, custom – a trend with many names. But what it actually comes down to is rediscovering what originally made the motorbike scene so special. Freedom is a major factor. Feeling free from constraints and conventions, free to do your own thing and go your own way.
This movement is also driven by the desire to buck the trend of ever higher performance and ever more sophisticated engineering, which threatens to stifle what really matters about the motorcycle experience.
And, of course, it's also about simply enjoying the open road without having to wear as much gear as an astronaut on his way to the launch pad. The good news is that today's technologies and materials mean you can get an authentic biking experience plus a cool look without compromising on safety. Here are a few examples.


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Clothing: old-school meets high-tech

There isn't just one retro style. In fact, there's a whole range of styles out there, from classic to laid back or extravagant. So lots of scope for expressing your individuality, which is what it's about, after all.

Having said that, safety is still a vital aspect: high-tech fabrics (Armalith, Kevlar, Cordura). Membranes and protectors give protection and comfort behind the classic exterior

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Though sometimes it may seem as if everything was better in the old days, it really isn't true, and certainly not as regards helmets. That doesn't just mean impact absorption and the durability of the outer shell. Fit, ventilation, visor technology, fastening systems, and basically the whole functionality and wearing comfort have improved almost beyond recognition.

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Likewise, the choice of shapes and designs available today simply can't be compared. So fresh-air lovers will find a vast range of jet (open-face) helmets at Louis.

Go to helmets

Jackets, trousers, etc.

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The classic leather jacket never really went out of fashion, but right now it's enjoying an amazing comeback. The story with trousers is even more interesting: jeans have become proper biking gear. The already sturdy denim fabric has been upgraded into fully fledged protective clothing, complete with high-tech fibres and protectors.

The same goes for footwear. Nowadays, what look like your classic sneakers/trainers or basic boots actually boast safety features such as ankle protectors and sturdy soles. And, if you like, you can also have a climate membrane to make the garment ideal for everyday wearing.

Go to motorcycle clothing


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The retro revival is not limited to motorcycle clothing. After all, you take your lifestyle with you when you get off your motorcycle.
Caps, cargo trousers, hoodies, lumberjack shirts and any number of t-shirts. In fact, you can find your complete outfit at Louis, including the big brands of the motorcycle scene.

Go to leisurewear

Accessories/Tools/DIY tips

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Accessories & tools: the art of motorcycle mechanics

Customisation is the name of the game in the motorcycle scene. Whatever you make out of your machine, the main thing is to do it yourself and with your own ideas. Louis can give you a lot of help – with countless accessories, from round headlights through to canvas panniers plus a range of tools that any professional workshop would be proud of. 

And, not least, our own custom bike projects, which we present here. Let yourself be inspired.

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Tools: realise you dreams

Working on your own motorcycle is one of the most satisfying leisure activities - apart from actually riding your bike, of course. First there's the pleasure of the challenge, and then you have the reward of a successful result that you can immediately see and feel. It's a great way to use your imagination and creativity.

But you need the right tools if you don't want the enjoyment to turn into frustration. You can quickly put together the essentials: a set of combination wrenches, socket wrenches and screwdrivers. When you gain experience and become more ambitious, you can build up your own complete workshop piece by piece. You're certain to find everything you need at Louis.

Bike accessories: individuality made easy

You don't need a huge budget, nor do you have to sacrifice practicality for looks. The accessories range from Louis makes it easy to give your motorcycle its own unique style. The choice is endless.

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DIY tips from the professionals

A great knock-on effect of the retro revival is that getting your hands dirty is back in fashion. And that doesn't just mean vintage bikes. When you work on your own machine, you get to know it better and develop a closer "man-machine" relationship, while keeping your pride and joy in top condition at the same time. To avoid any mishaps, you should consult the Louis Mechanic Manual, which is packed with useful tips from the professionals.

In the next section, we show you what happens when these professionals set to work themselves.

Go to DIY tips


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Retro show bikes, made by Louis

How do you create an absolutely unique show bike on a tight budget? With a lot of know-how, good contacts and loads of enthusiasm! Plus one more important ingredient: accessories from the Louis catalogue. There's no need to search for something exclusive or out-of-the-ordinary. These great machines are based on simple everyday motorcycles that you can easily pick up almost anywhere. Let yourself be inspired!

Honda CB Sevenfifty

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The last offspring of the legendary 1969 CB 750 is still regarded as indestructible, inexpensive to run and – dare we say it – dead boring. But "boring" is certainly not a word you could use for the smart cafe racer that our Mechanics Crew have made out of it.

Go to the CB 750

Honda NX 650 Dominator

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It's hard to believe, but this lithesome beauty was once a chubby soft enduro. Admittedly, the conversion was rather more than just a face-lift. All that remains of the original machine are the frame, swing arm and engine – and the latter has been given some serious tuning.

Go to the Dominator

Kawasaki ER-6 N

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You'd never guess this was once a docile training centre machine, wouldn't you agree? Yet the Louis Mechanics Crew mainly replaced plastic with aluminium. The fairing, tank and seat are custom-made, but the stunning frame and the swing arm, on the other hand, are entirely stock parts.

Go to the ER-6N

The motorcycle scene is buzzing

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Just how important the retro trend has become is demonstrated by the events being held in many different places. The Glemseck 101 festival has grown into one of Germany's biggest motorcycle meets, and Louis has been a regular participant for several years now. The atmosphere is always fantastic.

Retro is also an international trend: Louis attended the Cafe Racer Festival near Paris for the first time in 2016. This event, held on an old race track, combines plenty of excitement and a relaxed, friendly atmosphere.

Other important meets:

Glemseck 101

Wheels and Waves

Cafe Racer Festival

BMW Motorradtage


Pure & Crafted Festival

European Bike Week


Luggage/Touring tips

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Rediscovering travel

You can't explain the fascination of biking simply in terms of horsepower or technical wizardry. And likewise, travelling doesn't just mean getting from A to B. It's all about new experiences and discoveries. Paradoxically, the big touring bikes, with all their engine capacity and fancy features, sometimes almost detract from the travel experience. So it's not really surprising that nowadays you meet more and more cafe racers and scramblers when you're touring. But then, of course, equipped with suitable holiday luggage.

Louis canvas luggage collection

Special motorcycles call for special luggage: classic, high-quality, stylish. The canvas range is the perfect answer. Sturdy, lightly waxed canvas fabric, leather and brass are the key ingredients. Plastic? Only when it comes to waterproof covers or inner bags.

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Go to canvas luggage

Legend Gear by SW-Motech

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A different approach with the same effect. Legend Gear is the high-tech soft luggage for today's retro bikes. Less classic in style, but highly functional and elegant in its design.

Go to the Legend Gear brand shop

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Touring tips: all across Europe

Our continent is full of beautiful scenery and fabulous twisting roads, and they're not difficult to find, either. All it takes is the desire to try something new and discover what's round the next corner. The confidence to simply set off with no fixed plan or pressure of time, and just enjoy whatever crosses your path. And the courage to take a wrong turning now and then. You'll find plenty of inspiration in the Louis touring tips.

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Accessories/Gift ideas

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Little things that say a lot: gifts and fashion accessories

In many ways, all the things that go with being a biker are almost as important as the biking itself. So you can always find a gift or fashion accessory that will delight any biking friend. And the big advantage is that there are so many to choose from! Everything from a garden gnome riding a chopper through to a belt with motorbike buckle, a classic pocket watch or a biker coffee mug, the Louis gift range has something to suit every taste.

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Gifts and jewellery for bikers

Let yourself be inspired! The choice at Louis is enormous. Our gift range includes lots of surprises, whether practical or just for fun, intriguing or useful, or just designed to make you smile. Our range of jewellery and watches has all bases covered – from hard-core to subtle and elegant. Skull pendant or heart locket necklace, heavy bike chain bracelet or classy pocket watch – you'll really enjoy shopping for the perfect gift.

Metal Signs

DVD & Blu-Ray


Motorcycle Models

Gift Articles


Accessorise your outfit

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It's often the small things that make all the difference, and make you feel better than ever in your Louis motorcycle gear – whether by enhancing the fit or complementing your personal style. Our fashion accessories range from connection zippers, rivets and buttons to belts and braces, or even earplugs, which are highly recommended if you have a noisy helmet.

All from Louis – and all for more biking fun!

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Brand Shops about «Retro»

  • Jackets and trousers from Cafe Racer signal the revival of the swinging 50s and 60s. The rock 'n' roll lifestyle, which was all about action, permissiveness and individuality is more alive than ever.

    Go to Brand Shop >

  • Founded by the Stevens brothers in 1909, the AJS motorcycle factory became one of the legends of British vehicle production. The brand achieved fame and glory as a result of its countless racing successes.

    Go to Brand Shop >

  • Highway 1 motorcycle and leisure clothing brings the "American way of biking" to Europe, and will appeal especially to cruiser and chopper riders who prefer rugged bike leathers and classic cuts, without having to compromise on modern safety features.

    Go to Brand Shop >

  • Working on your motorbike is fun. But only if you have the right tools. There's nothing more frustrating than a rounded-off screw head on your machine. DIY mechanics who would like to avoid such mishaps, should choose tools from Rothewald.

    Go to Brand Shop >

  • Anyone who is serious about customising cannot fail to appreciate the quality of motogadget products. In no time at all, the Berlin-based manufacturer has achieved virtually cult status with its high-class instruments.

    Go to Brand Shop >

  • The proverbial attention to detail and to the English/Italian design of the 50s and 60s was the driving force behind the development of the Tumbleton & Twist instruments and clocks. High-quality digital and analogue electronics, brand-name movements, installed in stainless steel, aluminium and glass.

    Go to Brand Shop >